Macy’s and Toys R Us Present the Must-Have Toys for the 2023 Holiday Season

The race to secure this season’s most coveted toys is officially underway. In a festive collaboration, Macy’s and Toys“R”Us have unwrapped Geoffrey’s Hot Toy List for 2023. This cherished list has become a holiday tradition that sparks joy and anticipation among both gift givers and recipients. Moreover, for small businesses seeking potential inventory ideas or aiming to stay ahead of holiday shopping trends, this list serves as an invaluable resource to navigate the season’s consumer demands.

Why is Toys R Us at Macy’s?

A Bold Move by Macy’s: Partnering with Toys R Us Signals a Promising Future

Toys“R”Us has transitioned into primarily a licensed brand, and Macy’s has made a strategic move by incorporating the iconic Toys“R”Us brand, along with its distinctive marketing imagery and beloved mascot, Geoffrey, into toy sections within its department stores.

The 2023 list features toys from renowned brands like Barbie, Hot Wheels, Pokémon, and LEGO, catering to a wide range of ages. A notable addition this year is the exclusive Toys“R”Us global offering: the Geoffrey with a Globe FUNKO. Shoppers can also look forward to exclusive in-house brands such as Fast Lane, You & Me, and True Heroes.

The Macy’s and Toys R Us partnership extends beyond the holiday season, with Toys R Us establishing a presence in every Macy’s-branded store nationwide. For tech-savvy shoppers, both macys.com and toysrus.com, along with the Macy’s app, feature an extensive toy selection from the Hot Toy List, complemented by user-friendly online gift guides.

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Adeline Trento, Macy’s resident toy expert, shared the company’s excitement, stating, “We are thrilled to bring Geoffrey’s Hot Toy List for the 2023 holiday season to our customers with unique ToysRUs experiences for kids of all ages to explore and discover all of these fun toys at Macy’s stores across the country.”

• Among the must-have items on Geoffrey’s Top Toys List for 2023 are:
• Sharper Image Team Battle Laser Tag Set
• MINTiD Dog-E Interactive Robot Dog
• Pokémon Scarlet & Violet Series 3 Obsidian Flames Elite Trainer Box
• Fingerlings Interactive Baby Unicorn Lulu
• Barbie Make & Sell Boutique Playset
• And many more.

For those active on social media, Toys“R”Us is hosting a Geoffrey’s Hot Toys List sweepstakes. From September 26th to October 6th, U.S. residents can participate by engaging with Hot Toy posts on Instagram for a chance to win. Each day, a toy from the top 10 list will find a new home, with a grand prize winner claiming all ten! The lucky winners will be announced on October 13th.

Can You Still Use Your Toys R Us Credit Card?

Absolutely, you can use your ToysRUs Credit Card wherever Mastercard is accepted.

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Starting in mid-October, Macy’s stores will transform into festive hubs with Geoffrey’s Birthday In-Store Celebrations. These events offer interactive experiences, free giveaways, and even a “Geoffrey on a Bench” photo opportunity, creating memorable moments for families.