Cailler Chocolate Experience: Everything You Need to Know Before Visiting

Hello, friends! Today I invite you on an incredible journey that will make your heart beat faster with sweet anticipation. We are going to Broc, Switzerland, to the oldest chocolate factory in the country – Cailler Chocolate Factory! This is a unique combination of a museum, production halls and a souvenir shop, where each visitor gets a chance to go from cocoa bean to finished bar.

Address: Rue Jules Bellet 7, 1636 Broc, Switzerland.

History of the Cailler of Switzerland brand

Behind each Cailler bar there is more than 200 years of history, passion and innovation. The Cailler brand is the oldest chocolate manufacturer in Switzerland. It was founded by François-Louis Caillet in 1819, when he opened the first factory in the town of Corso (Canton of Vaud). It was Cailler who became one of the pioneers of using Swiss milk to create delicate milk chocolate, which is known all over the world today.

In 1929, the company joined Nestlé, preserving its own identity and unique recipes. For over 200 years, the brand has followed its tradition of using high-quality cocoa beans and milk from local Swiss farms.

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Factory Tour: Three Experience Zones

The factory tour is three successive worlds, where every step brings new sensations.

Museum

The journey begins in the museum zone, where visitors learn the history of chocolate from the times of the Aztecs and Mayans to the emergence of the first factories in Switzerland. It shows the path of cocoa beans from South America, their journey through Europe and the role of Cailler in shaping the culture of chocolate consumption.

Factory

In the next zone, you can see with your own eyes how chocolate is produced. Modern equipment, the process of roasting and grinding beans, combining with milk and sugar – all this is demonstrated in real time.

Tasting room

And here it is, the culmination! In a special room, guests are offered to taste dozens of types of chocolate: from classic milk to exotic flavors with nuts or caramel. This is a real test for sweet tooths, because it can be difficult to stop!

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Additional activities and products

Chocolate workshops at Atelier du Chocolat

Visitors can try their hand at being a chocolatier. The workshops last approximately 2 hours and are suitable for both children and adults. You will learn how to mold chocolate figures, decorate candies and create your own bars.

• Number of participants: from 1 to 20;
• Languages: English, German, French, Italian;

Cailler Ambassador Collection

This is a set of premium candies in exquisite packaging. The collection was first introduced in the 1960s, and today it is a Cailler classic. The composition includes candies with praline, ganache and milk cream.

Cailler Branche Lait

One of the most popular bars in Switzerland. It was created in 1904 and quickly became a symbol of the brand. The crunchy wafer bar covered in milk chocolate is a favorite snack for generations of Swiss people.

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Logistics and tips for visitors

The Chocolate Train

This trip was especially popular with children! One of the most romantic and famous tourist routes in Switzerland, combining time travel, cheese and chocolate tastings, and incredible alpine views. It is the perfect choice for those who want to immerse themselves in the gastronomic heritage of Switzerland.

The story of the Chocolate Train began in 2003. It was a joint project of the railway company GoldenPass Services and legendary Swiss brands – Gruyère cheese factory and Cailler chocolate factory. The goal was to offer tourists a unique experience that combines the beauty of the Swiss mountains with the country’s most famous products.

The train runs the route Montreux – Montbovon – Gruyère – Broc Factory and back. The journey begins in Montreux, on the shores of Lake Geneva. From here, the train sets off through picturesque vineyards and hills dotted with traditional Swiss villages.

Main stops on the route:

Montreux: The starting point, located on the shores of Lake Geneva.

Gruyères: This is an old town, famous all over the world for its cheese of the same name. Here, tourists have the opportunity to visit the local cheese factory (La Maison du Gruyère) and the cheese factory, where they can learn about the production process and, of course, taste the cheese.

Broc-Fabrique: The final point of our route, where the Cailler chocolate factory is located. Again, here you can enjoy a full tour, walk through interactive rooms and taste unlimited chocolate.

During the journey, passengers are offered a breakfast that includes hot chocolate, croissants and coffee. All carriages are equipped with comfortable seats and large windows, allowing you to fully immerse yourself in the atmosphere of the journey.

The Chocolate Train usually runs from May to October. It is recommended to book tickets in advance, as the number of seats is limited, and this is a very popular route (ticket costs CHF 89 per adult in 2nd class and CHF 99 in 1st class or $112-$125).

Souvenir shop

In addition to chocolate, you can buy themed souvenirs here: cups, t-shirts, kitchen accessories, books about the history of the brand and even gift sets.

The Maison Cailler Museum Prices and booking

• Children under 6 years old – free;
• Children 6-15 years old – 7 CHF;
• Students and pensioners – 14 CHF;
• Adult entrance ticket – 17 CHF (approx. $21.50).

It is recommended to book tickets online, especially on weekends and holidays.

How to save

• Buy combined tickets for the Chocolate Train and Cailler.
• Keep an eye on the factory website for special promotions.
• Groups of 10 or more receive a discount.

Additional information

Opening hours

• May to October: 10:00 AM – 6:00 PM
• November to April: 10:00 AM – 5:00 PM
• Weekends and holidays – schedule may vary.

Nearby

Just a few kilometers from the factory is the town of Gruyères, famous all over the world for its Gruyère cheese. Here you can visit the La Maison du Gruyère cheese factory and the medieval castle.

Interesting facts about chocolate

• Cailler is the oldest Swiss chocolate brand (1819).
• The word “chocolate” comes from the Aztec xocolatl, which meant “bitter water”.
• The Swiss consume an average of 11 kg of chocolate per person per year – one of the highest rates in the world.
• Cailler produces over 20,000 tons of chocolate each year.

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So what do I think about The Cailler Chocolate Factory

A visit to the Cailler Chocolate Factory is not just a tour, but a journey into the world of traditions, tastes and discoveries. Here you will learn the history of chocolate, see the process of its creation, take part in master classes and, of course, enjoy numerous tastings.

When planning a trip to Switzerland, be sure to add Broc and Maison Cailler to your itinerary. This will give you not only sweet impressions, but also warm memories for a lifetime.

Groupon: Chocolate Experience in the USA as an Alternative to Cailler

Not everyone has the opportunity to travel to Switzerland and visit the Cailler Chocolate Factory in person. But that doesn’t mean you can’t have a similar experience at home. In the USA, Groupon is a great alternative, with regular offers on chocolate tours, tastings, and workshops at discounted prices.

Groupon offers a variety of options, from bean-to-bar factory tours (like Ritual Chocolate Factory Tours in Utah) to interactive workshops (like Marsatta Chocolate Experience Centre in California). There are also unique offers: plantation tours with tastings in Hawaii or visits to candy houses like Sweet Pete’s Candy in Florida.

In addition to the chocolate itself, Groupon often offers discounts of up to 30–50% on tickets, group tours, and gift certificates. This is a convenient way to try new experiences at a better price. Many offers include not only tastings, but also creating your own bars or candies – a real find for children and family vacations.

So, if a trip to Brock is still in the plans, Groupon will help you find a sweet alternative in the USA, without going far outside your city. This is a chance to feel the spirit of a chocolate trip, albeit on a different scale, but with no less impressions.

Check Groupon today—your next chocolate adventure may be just around the corner!