JCPenney’s Hope & Wonder Private Label: Where Style Meets Celebration

Hold onto your hats, savvy shoppers! JCPenney is breaking out the confetti and celebrating a whopping $1 million investment milestone in its Hope & Wonder private label. Launched two years ago, this label is not just about clothes – it’s a commitment to embracing diversity and cultural celebrations. As we enter its third year, Hope & Wonder is the gift that keeps on giving, paying tribute to cultural observances like Black History Month, Women’s History Month, Asian American and Pacific Islander Heritage Month, Pride, Juneteenth, and Hispanic Heritage Month. It’s like a fashion fiesta that never ends!

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Crafted by the fabulous minds of JCPenney’s Creative Coalition, a squad of BIPOC (black, indigenous, and other people of color) designers, each collection is a work of art, capturing the essence of various cultural moments. And hey, it’s not just about looking good; it’s about feeling good too! Michelle Wlazlo, the chief merchandising officer, spills the beans: “It’s important that our customers can see themselves reflected in our merchandise.” Can we get an amen?

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Meet Valerie Harris, the trailblazing senior vice president of trend, brand management, and design, who kickstarted the Creative Coalition. She’s been with JCPenney for 45 years, and she’s here to make waves. The Creative Coalition is all about authentic representation, making sure everyone feels seen and celebrated.

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Now, let’s talk perks! Hope & Wonder isn’t just a label; it’s a movement. In 2023, JCPenney associates strutted their stuff alongside Dr. Opal Lee at Opal’s Walk for Freedom. Yep, you read that right – a fashion-forward march! And 2024 is looking even more fabulous. Black Girls Smile, Dress for Success Worldwide, The Asian American Foundation, Point Foundation, Unity Unlimited, Inc., and Latinitas are in the spotlight. Oh, did we mention JCPenney is donating a whopping 100% of net profits from Hope & Wonder sales to these incredible organizations? Talk about fashion with a cause!

So, get ready to flex your fashion muscles, embrace diversity, and snag some incredible deals. Don’t forget to use coupon code at checkout to get up to an extra 25% off your order. It’s time to shop, save, and spread the love – Hope & Wonder style!