Why The Bonne Maman Advent Calendar Sells Out Every Christmas

Bonne Maman Advent Calendar Review — I reveal the secret behind why this Bonne Maman Advent Calendar sells out in a matter of days.

Christmas in September? Believe it or not, I already got my hands on the 2025 Bonne Maman Advent Calendar — and it’s even better than last year’s edition.

For me, the arrival of this festive countdown marks the unofficial start of the holiday season. While most people are still enjoying the last warm days, I’m already leaning into cozy vibes, Advent calendars, and gifting ideas. And let’s be honest — the Bonne Maman Advent Calendar has become a holiday tradition for many families worldwide.

A Holiday Classic With a Sweet Upgrade

If you’ve seen those iconic red-and-white gingham lids at the grocery store, you already know Bonne Maman is beloved for its decadent fruit preserves and caramel spreads. Their Advent calendar takes things to the next level with 12 or 24 mini jars, each filled with a unique seasonal flavor.

I tested it last year, and I’m back for round two. The 2025 edition is more impressive than ever, featuring upgraded reusable packaging and a wider variety of flavors. Think wild blueberry with maple syrup, pineapple with rum and vanilla, plum and pear with star anise, and even milk caramel with Madagascar vanilla. For anyone with a sweet tooth, it’s basically Christmas magic in a box.

Where to Buy the 2025 Bonne Maman Advent Calendar

The good news? Right now, the Bonne Maman Advent Calendar is available on Amazon for $54.99. But don’t wait too long — it’s one of those products that sells out weeks before December. In fact, more than 6,000 people grabbed one in the first month this year. There’s also a 12-day option at Costco that’s much cheaper, at $15.99.

Bonne Maman Advent Calendar at Costco — Christmas shopping season is on! Look for Bonne Maman Advent Calendars at Costco.

And if you’re looking for variety, Costco also carries a wide selection of Advent calendars — from chocolate and wine versions to beauty and toy sets. It’s a great one-stop shop for holiday gifting.

Money-Saving Tip for Costco Shoppers:

Consider signing up for a Costco membership online — there are often promo codes for a bonus gift card.
Keep an eye out for Costco holiday deals, especially around Black Friday, when Advent calendars and seasonal items are heavily discounted.
If you don’t need bulk sizes, split purchases with friends or family to save money.

A Taste Test Worth the Hype

I couldn’t resist diving in early. I tried the milk caramel with Madagascar vanilla on yogurt and apple slices — subtly sweet and perfectly smooth. The strawberry and passionfruit jar turned out to be my favorite so far: velvety, rich, and versatile enough for toast, oats, or even dessert toppings.

What’s fun is that the lids themselves hint at what’s inside: red and pink lids are for fruit spreads, while blue lids signal caramel goodness. Pro tip — despite what many people say, Bonne Maman technically doesn’t make jam, so these are all preserves and spreads, not jams!

Bonne Maman 2025 Limited Run Edition Advent Calendar — The 2025 Limited Edition from Bonne Maman is something special. In love with every detail!

Why It Always Sells Out

Since 2017, the Bonne Maman Advent Calendar has been a holiday best-seller, disappearing from shelves every single year. Part of the magic is that it’s not just a countdown — it’s an experience. Families make traditions out of it, whether that’s enjoying a “jelly of the day” ritual, gifting it to loved ones, or saving the tiny jars for creative re-use (think spices, dressings, or craft storage).

One happy shopper summed it up perfectly: “What do you get for the person who always says ‘I don’t need anything’? An extra dose of holiday cheer! This surprise has become our most fun evening ritual.” Another said: “I never thought a regular set could bring so much joy—but it’s what brought our whole family together at the same table every night. It’s been a little December miracle.”

Final Thoughts

After trying countless Advent calendars — chocolates, beauty sets, toys, even teas — I keep coming back to Bonne Maman. It’s festive, delicious, affordable, and most importantly, it creates holiday memories that last long after the spreads are gone.

If you’re thinking about getting one, don’t wait until December. Between the buzz on Amazon and the variety at Costco, the best Advent calendars are guaranteed to sell out fast.