e.l.f. Cosmetics Hits Super Bowl Stage

e.l.f. Cosmetics is set to make a bold return to the Super Bowl stage with a 30-second ad directed by Zach Woods, the talented actor known for his roles on “Silicon Valley” and “The Office.” This ad, scheduled to air on Feb. 11, will shine a spotlight on the brand’s superstar product, the $14 Halo Glow Liquid Filter, which emerged as the top-selling item of 2023, garnering massive attention on TikTok.

In its fiscal 2023 earnings report, e.l.f. Cosmetics attributed a remarkable 64 percent increase in purchase consideration of its Power Grip Primer to its 2023 Super Bowl campaign. Co-written by “The White Lotus” director Mike White, this groundbreaking ad marked the brand’s inaugural foray into linear TV commercials.

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Returning to the Super Bowl with a national 30-second spot, e.l.f. aims to elevate one of its most viral products, the Halo Glow Liquid Filter, previously featured with pop sensation Meghan Trainor. The brand’s choice of director for this campaign, Zach Woods, adds a touch of excitement, as it marks his debut in directing a Super Bowl ad. Describing e.l.f. as “fearless, playful, and joyful,” Woods is ready to bring a fresh perspective to the brand’s Super Bowl presence.

Is e.l.f. Cosmetics a luxury brand?

Not exactly. Known for its affordability, with an average retail price of $9, e.l.f. products cater to a diverse age range, from teenagers to women in their 40s and 50s. Moreover, all e.l.f. products proudly bear the vegan label.

Where can you find e.l.f. Cosmetics?

Look no further than JCPenney, where you can enjoy an extra 25% off your order. Additionally, Macy’s offers a 25% discount on your next order with email sign-up.

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Is it worth buying e.l.f. products?

Absolutely. Despite its budget-friendly pricing, e.l.f. consistently delivers quality that exceeds expectations. Whether it’s brushes or basic makeup products, e.l.f. surprises with its impressive performance, making it a smart investment for beauty enthusiasts.

Are e.l.f. cosmetics clean?

Yes, indeed. e.l.f. adheres to the highest standards of clean beauty. Every skincare and makeup product complies with the European Union Cosmetics Regulation (EUCR) and FDA restrictions for over 1,600+ ingredients, ensuring a commitment to clean and safe beauty.

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Is e.l.f. suitable for sensitive skin?

Absolutely. e.l.f. offers a gentle cleanser, toner, and moisturizer ideal for all skin types, including sensitive skin. These essential products work together seamlessly, providing the foundation for a nourishing and non-irritating skincare regimen.