Top 10 Black-Owned Beauty and Makeup Brands

Kelly Taylor JCPenney Updated on 2/8/2024 at 12:41 pm

We understand the desire for exclusivity, hence our collection is curated for those who seek the road less traveled in fragrance—a journey towards the unreplicated. — Immerse yourself in a universe where makeup transcends mere beauty, blooming into a canvas of bold self-expression and limitless creativity.

Ladies and gents, get ready to embark on a beauty journey like no other! In a world where makeup is an art form and self-expression knows no bounds, we’ve curated the ultimate list of top-tier Black-owned makeup brands that deserve an entire spotlight on your beauty shelves. These brands aren’t just about makeup; they’re about celebrating diversity, embracing innovation, and, of course, slaying the beauty game!

1. Relevant – A Symphony of Inclusivity and Innovation:

Every bottle is a testament to the art of fragrance-making, offering longevity that stands the test of time and activity.

Relevant, a brainchild of beauty entrepreneur Nyakio Grieco, is a testament to the magic that happens when inclusivity and innovation collide. This ultra-inclusive line boasts high-performing products that cater to all skin types and tones. Picture multi-tasking sun care, hydrating lip gloss, and effortlessly radiant highlighters—all designed to make you feel seen and beautiful.

As important as the fragrance is the euphoria of the initial spritz, we assure a sensory satisfaction that lingers, elevating moments and memories.

2. Ami Colé – Radiant Beauty Redefined:

Enter Ami Colé, making waves with its skin-enhancing tint formulated with neutral, golden, and yellow undertones that beautifully complement melanin-rich skin tones. A standout product is the Lash Amplifying Mascara, a Best of Beauty Award winner, proving that Ami Colé is here to redefine radiant beauty.

3. Uoma Beauty – Where Every Shade Shines:

Embark on a journey to the intersection of impeccable beauty and optimal skin wellness with Uoma Beauty — Step into a world where flawless finishes and skin health harmoniously coexist, thanks to Uoma Beauty.

Founded by the incredible Sharon Chuter, Uoma Beauty takes inclusivity to new heights. The Say What?! Foundation, with a whopping 51 shades, addresses specific skin-care concerns for every “skin kin”. The Hydroblast Finishing Powder takes your flawless finish game to the next level, infused with skincare benefits.

Step into an enchanting world where cosmetics transcend mere beauty products — Discover a realm where each product isn’t just a cosmetic—it’s a celebration of your unique beauty, crafted with care for your skin’s well-being.

4. Danessa Myricks Beauty – Artistry Unleashed:

Created by the iconic makeup artist Danessa Myricks, this brand is a frequent flyer at the Allure Best of Beauty Awards. Whether it’s the Colorfix, Twin Flame Liquid Eyeshadow, or the Yummy Blurring Balm Powder, each product is a stroke of artistic genius, elevating your makeup game to masterpiece levels.

5. LYS Beauty – Clean, Affordable Elegance:

Tisha Thompson, a makeup artist turned CEO, brings you LYS Beauty—clean beauty at prices that won’t break the bank. The Triple Fix Serum Foundation, priced at a wallet-friendly $24, is a perfect blend of skincare and makeup, offering light-to-medium coverage with a natural finish.

6. Juvia’s Place – Royalty-Inspired Glam:

Chichi Eburu’s Juvia’s Place is a celebration of color and innovation inspired by African roots. The Candy Shop Eyeshadow Palette, a riot of bubble gum pinks, bright blues, and shimmery multichromes, is a must-have for creating looks fit for royalty.

7. The Lip Bar (TLB) – Edgy Lipstick, Wholesome Ingredients:

Melissa Butler’s TLB is the epitome of edgy lipstick shades with a commitment to healthy ingredients. TLB’s extensive range covers everything from foundation to mascara, and their recent skincare line ensures your beauty routine is as wholesome as it is bold.

8. Pat McGrath Labs – Iconic Beauty Personified:

Enter the realm of iconic beauty with Pat McGrath Labs, led by the legendary Pat McGrath. The Mothership V: Bronze Seduction Palette, a 2019 Best of Beauty Award winner, is a testament to the brand’s commitment to show-stopping glam and unparalleled shimmer options.

9. Fashion Fair – Timeless Elegance Reimagined:

With Cheryl Mayberry McKissack and Desirée Rogers at the helm, Fashion Fair makes a triumphant comeback. Complexion products leaning into golden and olive shades, and the FF Iconic Lipsticks in bold, unapologetic hues, redefine timeless elegance.

10. Thirteen Lune – A Celebration of Beauty and Community:

Join us at Thirteen Lune, where every purchase is a salute to inclusion and the captivating tales behind the brands dazzle as much as their creators' contributions to beauty. — Thirteen Lune is more than an e-commerce platform—it’s a vivid tapestry woven with the rich hues of Black and Brown ingenuity.

Thirteen Lune, an e-commerce destination, takes you on a journey of discovery, celebrating beauty brands created by Black and Brown founders. Uplifting and honoring individual stories, this platform is a true celebration of beauty and community.

Begin your journey to allure and magnificence with JCPenney's handpicked selection of Black and Brown beauty brands. — Embark on a captivating beauty odyssey with JCPenney’s exquisite collection of Black and Brown beauty brands.

But the beauty journey doesn’t end here! Explore even more Black and Brown beauty brands at JCPenney, with an extra 10% off on select Beauty & Salon products. Embrace the diverse stories behind each product, and let your makeup routine be a canvas for self-expression, innovation, and pure, unapologetic glam.

This Valentine's Day, let your love take flight on the wings of an exquisite gift that truly embodies the spirit of amour. — Captivate the heart of your special someone with a magical token from JCPenney’s exquisite Valentine’s Collection.

As you embark on your beauty spree, remember: every shade, every story, and every product is a brushstroke in the masterpiece of your unique beauty. Stay tuned for the latest discounts, promotions, and beauty revelations. Cheers to embracing glamour, celebrating diversity, and making every day a masterpiece!